News UK launches branded content division for The Sun

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News UK has launched The Sun Social Studio, a branded content offering focusing on The Sun newspaper.

The Sun Social Studio offers branded social video, and offers marketers the opportunity to leverage The Sun's large social audience.

News UK also says the division will offer brands access to the paper's editorial expertise.

Its first work is a two-minute video for The Perfume Shop, presented by the editor of the Sun Savers project.

Commenting on the launch, Jo Carrigan, head of commercial content for News UK, said: “The Sun has a loyal and highly engaged audience across all of our social channels including Sun Savers, Dream Team, Fabulous and The Sun itself. We’re expanding our branded content portfolio by launching a social-first video product under its own identity.

“The Sun Social Studio allows us to put our social expertise into the hands of our clients, providing an agile service, and target this off-platform audience by offering social video branded content capabilities. we are excited to work with The Perfume Shop on this new campaign.”

Karen Harris, head of marketing at The Perfume Shop, added: “After Christmas, Black Friday is our biggest trading event where we offer customers top brands at unbelievable prices. We chose to partner with the Sun Social Studio for this campaign, as The Sun’s social channels reach our target audience of savvy shoppers and deal hunters. The ability to guarantee one million video views in the UK was key to us choosing the Sun Social Studio over a social video agency.”