London PR agency Silverthorn acquired by connective3

Josh Hall's picture

Performance marketing agency connective3 has acquired London PR firm Silverthorn.

The London firm was bought for an undisclosed sum.

Silverthorn was launched last year by Laura Crimmons, who previously worked at search agency Branded3.

The company received investment from Branded3 founders Vin Chinnaraja and Patrick Altoft, before Branded3 itself was acquired.

Meanwhile Chinnaraja and Altoft launched connective3 last month, alongside other previous members of the Branded3 leadership team.

Connective3 employs 11 people in Leeds, with the staff being further bolstered by the Silverthorn acquisition.

connective3 CEO Tim Grice said: “Laura has a great reputation and has built up an impressive agency in a relatively short amount of time. We are excited to work with Silverthorn’s clients and staff on PR campaigns as well as introducing the broader range of paid media and SEO services offered by connective3.”