Ogilvy lead DMA shortlist announcement
The DMA Award shortlist has been announced, with Ogilvy London leading the pack.
The agency secured 23 shortlisted entries, putting it ahead of MRM/McCann and Proximity London, both with 14.
The shortlist includes 45 agencies across 34 categories, with a total of 166 shortlisted entries.
Amongst the shortlisted work, the leading brands include IKEA UK, Health Education England, and IBM.
The list was compiled by a group of over 300 senior marketers from both agency and client side.
Matt Conner, Chair of the DMA Awards committee and MD at MRM//McCann, said: “Amid another year of change and uncertainty it’s a testament to the people in our industry that this hasn’t affected the quality of work we’ve been able to produce. The diversity of campaigns, brands and strategies we’ve seen this year shows why the UK continues to be a global leader in data and marketing.”
Rachel Aldighieri, MD at the DMA, added: “Every year the DMA Awards showcases the amazing work completed by talented individuals and teams across the data and marketing industry. This year’s entries have really hit the mark and exemplify what a successful campaign should be – creative and strategic while delivering remarkable results. It is fantastic to see the wide array of skills and talent displayed by this year’s entries, showcased through the amazing work they produce on a daily basis.”
The final results of the Awards will be revealed on 3 December.