Financial Times launches business consultancy
The Financial Times has launched a new consultancy service, offering advice to external businesses.
The newspaper will tap its in-house experts, as well as its lists of qualified business readers, to provide insight, data science services, and general consultancy to new and growing firms.
The consultancy will help clients rationalise their use of data across all departments, taking its cues from the FT's own successful data strategies.
As The Drum reports, the service will be led by FT chief data officer Tom Betts.
Betts said: “Since 1999, we’ve been transforming the Financial Times from a print publication financed by advertising, to a subscriber-first digital news service. Data sits at the heart of this transformation, enabling us to act on meaningful insights about our audience. This was pivotal to reaching one million paid-for readers earlier this year.’
“Through FT Strategies, we’ll apply these learnings to help other organisations build long-term and valuable relationships +with their customers and stay ahead of disruption in their markets.”