London marketing platform Ometria raises $21m Series B

Josh Hall's picture

Ometria, a customer marketing platform that uses AI to allow for personalised brand messaging, has closed a new funding round.

The London business announced yesterday that it had closed a $21 million Series B, led by Octopus Ventures.

The round is in addition to $17 million it had already raised, including a $6 million Series A.

Ometria says it provides tools to combat the overload of messaging endured by customers. “Junk mail through our letterboxes has now been replaced by a deluge of messages and notifications, whether through email, text, WhatsApp, Instagram or a dozen other channels,” said Ometria’s CEO and founder Ivan Mazour. “It’s relentless and must be addressed. Retail marketing contributes heavily to this, with most marketing experiences leading to frustrated and disengaged consumers.”

The company uses AI-enabled technologies to allow brands to personalise their messaging more efficiently, allowing brands to cut through the torrent.

Ometria already has a client list that includes Hotel Chocolat, Fred Perry, and MADE.com.

Digital City Festival has launched

Five days of events showcasing the best of digital in the North