Ocean Outdoor open new full-motion screen in first for Kensington

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by Josh Hall

Ocean Outdoor has expanded its London portfolio with the launch of the first full-motion, large format digital screen in one of the capital's most upmarket locations.

The screen is located in the heart of Kensington, above the exit to Kensington Arcadeand facing Kensington High Street tube station.

Ocean say the location has an annual footfall of 12 million people.

The new screen, known as Screen@Kensington, is the newest part of Ocean's Grid network, which consists of 32 digital screens in London and other UK cities.

The Grid network reaches more than 15 million people, according to the company.

Commenting on the launch of the new screen, Ocean chief marketing officer Richard Malton said: “This is a new premium DOOH location with upmarket audiences, long dwell times and a high proportion of people (56%) who say they are impulse buyers.

“The Screen@High Street Kensington is a new opportunity for brands who want to target affluent residents, commuters and shoppers in one of the UK’s most established, busy retail and commuter environments.

"The luxury goods market is booming in London and this screen connects luxury brands to the most attractive audience in London, just in time for Christmas.”

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