Data and Marketing Association partner with OneTrust for GDPR push

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The Data and Marketing Association (DMA) and OneTrust have launched a strategic partnership to provide marketers with new privacy-compliant tools.

The partnership will see then pair offer a range of tools, training, and resources intended to help marketers build responsible marketing schemes that adhere to the requirements of new global requirements such as GDPR and CCPA.

OneTrust, a risk technology platform, will become the DMA's Responsible Marketing Partner. It will help the DMA deliver research and in-person workshops aimed at increasing understanding of privacy regulations and equipping marketers to deliver compliant personalised campaigns.

The partnership will also see OneTrust headline the DMA's Data Protection Summit, scheduled for 28 February in London.

Commenting on the partnership, Rachel Aldighieri, MD of the DMA, said: "As the industry association representing the data and marketing industry, acting responsibly while also creating engaging experiences that put customers first is a core tenet of our Code. In OneTrust we have found a partner that shares these key values and the belief in a customer-centric approach to data and privacy.

"The partnership will also offer added benefit to our members, offering them access to a range of additional tools, training and resources to not just comply with privacy laws, but truly put the customer at the heart of their business. Giving them a competitive advantage by developing trust through their approach to data and privacy."

OneTrust's CEO and fellow of information privacy (FIP) Kabir Barday added: "Becoming the DMA's Responsible Marketing Partner was a natural fit; we share a mission to equip marketers for success while maintaining compliance with the evolving regulatory environment.

"We're excited to build upon our existing partnership and launch new research and resources for marketers. Together we're able to provide members access to the OneTrust PreferenceChoice suite of marketing compliance tools, resources, research and best practices to responsibly manage and protect customer data."

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