IKEA launches sofa-themed font
IKEA has released what it's calling the "world's comfiest font", Soffa Sans.
Recently, it launched an online tool allowing customers to play around with configurations of sofas using the Vallentuna planner. Leaving restrictions up to the user, it led to many ambitious creations, including words and phrases.
In reaction to this, IKEA engaged Proximity London to help it create Soffa Sans, which uses solely sofa units to map out the letters of the alphabet. If ordered as a real product using the planner, it would cost £106,000, as well as taking 1,434 individual products to create.
Marcos Tejedor, Living Rooms Sales Leader at IKEA UK & Ireland, said: “We’ve been really enjoying seeing the fun that people are having with our sofas, and the innovative solutions they are creating.
"Inspired by their creativity, we’ve launched Soffa Sans: the world’s comfiest font. Its modular form and relaxed letter-spacing makes it one of the most versatile fonts out there and we’re looking forward to seeing where it’s used.”
Earlier in the year, IKEA appealed to lovers of pop culture by creating famous fictional living rooms entirely from its own products - including the apartment from Friends, and the iconic Simpsons lounge.