Clear Channel announces PwC audit of its digital play-out verification process

Mark Johnson's picture
by Mark Johnson

Outdoor advertising firm Clear Channel said it has been independently audited by professional audit firm PwC. 

The audit covers Clear Channel’s delivery and reporting of selected UK digital campaigns, meeting advertisers’ requirement for transparency in digital media.

Measured over three months, ending on the 31 March 2019, the audit covered reporting of digital campaigns across Clear Channel’s digital Adshel Live, Sainsbury’s Live, Asda Live and Wrap networks.

The compliance audit is part of Clear Channel’s ongoing commitment to ensuring full transparency and accountability for its digital outdoor campaigns, as well as a contribution to further industry commitment towards brand transparency and benefit to advertisers.

Joint Managing Director, Richard Bon, said “As Clear Channel’s digital network continues to grow, and with Adshel Live being the largest digital Out of Home network in the UK, we’re excited about the increased flexibility and creativity we can offer to brands. 

“As a result, it means delivering greater accountability. This audit strengthens Clear Channel’s commitment to providing quality digital campaigns, as well as reflecting the overall positive growth of the digital Out of Home industry.”

Sam Tomlinson, Partner and leader of PwC’s Media Insight & Assurance team, added “Clear Channel’s methodology sets out the end-to-end process for the delivery and reporting of campaigns across its UK digital network, which has been subject to independent audit by us at PwC. 

“The DOOH sector is taking a proactive lead in responding to the increased demand from advertisers for verified data to justify their marketing spend. 

“This transparency and accountability will benefit all stakeholders in the sector.”

PwC’s audit was conducted in accordance with the assurance standard ISAE 3000 Assurance Engagements other than Audits and Reviews of Historical Financial Information issued by the International Auditing and Assurance Standards Board.

Clear Channel’s audit becomes the second PwC external audit in the Out of Home industry, following JCDecaux’s audit in 2017, which is being repeated in 2019.

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