Richard E. Grant, Felicity Jones and Twiggy promote indie bookshops in new campaign

Charlie Spargo's picture
Richard E Grant reads his favourite book for Just a Book

British celebrities appear in a London Underground campaign promoting the benefits of struggling independent bookshops, in a new campaign created by Just a Card in partnership with Funding Circle.

Just a Card, a grassroots campaign that's been around since 2015, vigirously champions the work of artists, designers, independent shops and businesses. The 'Just a Book' campaign, supported by peer-to-peer lender Funding Circle, brings together 15 of the country's most famous faces to promote buying from standalone shops. It coincides with Just a Card day, taking place today (June 17th).

The celebrities appear on London Underground posters reading their favourite books, photographed by Charlie Gray, accompanied by the copy ‘what’s your just a book?’

Those taking part are Richard E. Grant, Felicity Jones, Hanif Kureishi, Michael Palin, Natalie Dormer, Dominic Cooper, Nathalie Emmanuel, Charlotte Gainsbourg, Hayley Mills, James Norton, David Oakes, Bruce Robinson, Greta Scacchi and Twiggy. 

Sarah Hamilton, artist and founder of Just A Card, said: “Everyone loves independents and wants to support them, but often we don’t appreciate how vital each and every purchase is. Just a card, just a book, just a gift… they all add up and are critical to small business success.

“We’re challenging shoppers to think about where they spend their money, and show how much they value the independent shops that make our High Streets so special.”

Michael Palin said: "I support independent bookshops in the same way that I support independent thinking of any kind. I rejoice in what makes bookshops different. I like the quirkiness and personal touch you find in independent shops."

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