IKEA recreates pop culture living rooms for new campaign

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IKEA recreates The Simpsons, Stranger Things and Friends

As it targets new markets in the UAE, IKEA has painstakingly made recognisable living spaces from The Simpsons, Stranger Things and Friends entirely from their range.

The Swedish furnishers created a print and social campaign in association with Publicis Spain, using real IKEA products and 3D editing software to make the living rooms, presented under the tagline 'For real families'.

The family sofa made famous from the opening credits of every single Simpsons episode is, in fact, IKEA's Knislinge three-seater. And the string of Christmas lights used by Joyce Byers in Stranger things to communicate with her son, lost in the 'Upside Down', are the Solvinden LED lighting chain.

Vinod Jayan, IKEA UAE's Managing Director, said: “The IKEA team... went through hundreds of items to find the perfect pieces that would bring those iconic rooms. A true testament of what Ikea represents: a place where everyone can bring whatever idea they see or have to life."