Marmite to swap travellers' prohibited jars for British Airways' centenary version

Charlie Spargo's picture
by Charlie Spargo

To celebrate its 100th anniversary, British Airways - which has already unveiled classic livery, a beer collaboration with Brewdog, and a celebrity-filled advert - has helped Marmite create a cabin-friendly jar.

It turns out that standard jars of Marmite are the most-confiscated item at London City Airport, with holidaying Brits having the 250g jar taken at customs for being above the liquid volume limit. That's why tomorrow (April 30th), Marmite will be at London City's custom gates, offering free swaps for flyers.

The new limited-edition jars are just 70g, but can be carried in hand luggage all the way to passengers' destinations. 

An average of six jars of Marmite are taken from passengers every day at London City. From May 1st, the 70g jars will also be for sale in-flight, at a cost of £3.

London City Airport, in Newham, is the city's fifth-busiest airport, serving more than 4.5 million in 2017.

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