Havas helia wins Lloyds' customer engagement account

Charlie Spargo's picture
by Charlie Spargo
Lloyds Banking Group

Following a competitive pitching process, Lloyds Banking Group's CRM account has been won by Havas helia, the customer engagement and data arm of the integrated marketing and communications company.

The brief has been open since November 2018. The account was previously managed by Proximity, who had held it since 2010 - but towards the end of last year Lloyds launched a review as part of a larger program of transformation with a focus on digital services.

14 separate agencies expressed interest in the CRM account, including the former holders. The entire searching process was handled by consultants Creativebrief.

However Cirencester- and London-based Havas helia came out on top. The agency will handle one-to-one communications across direct marketing, CRM, B2B, customer conversion channels, and more, and begins work immediately.

“There’s a real momentum building at Havas helia," said the agency's Chief Executive, Xavier Rees. "As well as being our third major win of 2019, Lloyds Banking Group - with its more than 30 million customers – is one of the most coveted customer engagement briefs in the industry.

“To win it against such strong competition is the icing on the cake. We’re incredibly excited to start working together.”