Dating app launches print magazine

Charlie Spargo's picture
by Charlie Spargo
Lauren Chan graces Bumble Mag's front page

In partnership with Hearst Magazines, Bumble has released its first-ever real magazine, Bumble Mag, today.

In collaboration with HearstMade - Hearst's studio for branded content - Bumble has created the free lifestyle publication. It will be distributed to current and prospective users of the dating platform - which focuses on real and selective communication, by only allowing certain parties to send the inital message upon matching.

For straight couples, it means the woman must send the first message. It's meant to "[shift] old-fashioned power dynamics and [encourage] equality from the start."

Bumble Mag's first edition features Lauren Chan on its cover; a model and entrepreneur, founder of body-positive fashion-forward clothing brand Henning. The 100-page magazine features the sections “You First,” “You + BFFs,” “You + Dating” and “You + Bizz". Contributors and guests include Serena Williams and the co-founder of modern luggage brand Away, Jen Rubio.

Every decision has been carefully made to reflect Bumble's user base and value set. Advertisers are generally women-centric brands, while its voice will reflect that of a "supportive big sister."

150,000 copies have been produced, and can be requested free of charge through the application.