Ralph Lauren includes first same-sex couple in new advert

Charlie Spargo's picture
Helena Tejedor and Cecile Winckler

Ralph Lauren wants to celebrate family - and to make sure every family is represented, they've included their first same-sex couple in their newest advert.

In 'Family is who you love', released yesterday, Ralph Lauren show eight different families relaxing, relating and doing the things they love, each one dressed in the designer's fashionable get-up.

They wanted to show that family means something different to everyone - as well as picturing the broadest representation of families. That includes a father and his sons, a grandmother together with her grandchildren, and the LGBT+ couple, Helena Tejedor and Cecile Winckler.

Ralph Lauren hope that viewers will see something the same or similar to their own family in the line-up, and send the clear message that they are celebrated and championed by the brand.