Labour urges McDonald's to drop Monopoly campaign

Keiligh Baker's picture
by Keiligh Baker

Deputy Labour leader Tom Watson says the McDonald's Monopoly campaign which sees customers given the chance to win prizes including food is a "danger to public health".

Writing in The Observer, the shadow culture, media and sport secretary described the scheme as "a grotesque marketing strategy" and urged the company to drop it immediately.

In his letter, citing the nationwide childhood obesity epidemic, Watson wrote: “In this context, it is appalling that your company's Monopoly marketing ploy encourages people to eat more unhealthy foods by offering sugar-filled desserts as rewards."

"It is unacceptable that this campaign aims to manipulate families into ordering junk food more frequently and in bigger portions, in the faint hope of winning a holiday, a car, or a cash prize many would otherwise struggle to afford.”

A McDonald's spokesman said: “This year's campaign sees customers receive prize labels on carrot bags, salads and our Big Flavour Wraps range, and we have removed the incentive to 'go large'.

"Nutrition information is clearly displayed and we continue to review, refine and reformulate our menu to reduce saturated fat, salt and sugar.”

The call comes as the government considers banning junk food adverts on TV before 9pm to tackle childhood obesity.

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