Bitter war waged between brewing giants
A months-long dispute between two of the world's largest brewing corporations has escalated further, with MillerCoors filing a lawsuit against AB InBev over their Superbowl advert.
The advert, which aired during the American Football landmark game in February, was created to champion AB InBev brand Bud Light, and criticises the use of corn syrup in MillerCoors beers.
It's been described as "corngate" by some - the feud between the two brewers boiling down to the use of the sweetening agent demonised by many in its high-fructose form, which is used in many soft drinks.
Both sides have kept the dispute high-profile over the past few months, releasing more attack ads on both sides to achieve a level of attention many could only dream of.
MillerCoors accused AB InBev of misstating the comparison of corn syrup and high-fructose corn syrup, the latter being a more refined version and widely seen as an unhealthy additive in many products. Yesterday, MillerCoors - the USA's second-largest brewer behind, yes, Anheuser-Busch (AB InBev) - filed a lawsuit for "false advertising" against their rival.
AB InBev hit back not long after, publicly stating their campaign was "truthful", saying "Those beers [Miller Lite and Coors Light] are brewed with corn syrup; Bud Light is not."
Regardless of high-value lawsuits and injunctions, it seems as if no end is yet in sight for this specific feud.