Media Agency Group appointed by fashion group for TOWIE campaign
Media Agency Group has been appointed by fashion brand QUIZ to elevate its brand via a national TV campaign endorsed by the cast of The Only Way is Essex.
The QUIZ x TOWIE: The Party Edit collection, debuted last weekend (Sunday 21st October) and launched with the first key spot in an episode of ITVBe show TOWIE.
The creative includes select members of the cast showcasing the new collection and the campaign will air across ITV, CH4 and VOD platforms.
John Kehoe, CEO of Media Agency Group, said: “QUIZ is a dynamic fast fashion retail group that focuses on delivering catwalk style looks and all the latest trends at value for money prices.
“We are delighted to have been appointed to grow their market-share in such a competitive marketplace, as from when we first met them we loved their vision, team and brand.
“We have a great expertise working with fashion brands and our unique optimisation and TV tracking software allows us to adapt client’s campaigns to avoid viewer add fatigue and generate great ROI.”
Lesley Morton, Head of Marketing at QUIZ, added: “We’re excited to partner with MAG to trial a national TV advertising campaign for the first time with the launch of our QUIZ x TOWIE: The Party Edit collection.
“We were impressed by MAG and their understanding of the QUIZ brand and vision. This creative brings together QUIZ’s party wear glam and the TOWIE stars’ sass to a new audience in time for the party season.”
MAG’s HQ is at MediaCityUK and its clients include Ferrari land, Jelly belly, Perry Ellis and Visit Mexico.