Healthcare firm chooses to give Context to campaign

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by Simon Austin

Technology PR agency Context has been chosen by healthcare solutions provider Distec to deliver a comprehensive PR campaign.

The project will focus on driving awareness of Distec's offerings across the healthcare technology and business markets. The company works with industry-leading global vendors to provide cutting-edge hardware and software solutions and recently announced an exclusive partnership with US-based Howard Medical, enabling it to bring advanced medical carts to the UK and Irish markets.

Noel Sheppard, Director of Distec, said: We're working closely with Context to bring Howard Medical's range of Mobile Carts into the UK Market. It's great to find a PR agency that is invested in technology and offers real value, providing thought provoking content that keeps us visible to our influencer network.”

Jenni Livesley, Senior Account Manager at Macclesfield-based Context, added: “There is a renewed focus on digital transformation in the NHS with more funding allocated to encourage the use of technology across the healthcare service.

“Distec’s solid reputation and wealth of knowledge means they are well placed to provide insight on the latest developments, and we look forward to working with them closely in the future.”