Drummond Central appointed by “disruptive” holiday charity
Drummond Central has been brought in by Charity Escapes, a new venture aiming to shake-up the holiday industry.
Founded by entrepreneur, Jeremy Middleton, it partners with hotels, holiday home owners and agents who can donate time in their properties. These are then allocated in raffles or charity auctions to raise money for good causes.
Drummond Central and its digital off-shoot, Coalface, have worked alongside the organisation to create a brand identity, website and marketing.
“Having worked for years within the holiday business, it became clear there was an opportunity to raise an awful lot of money for charities. We just needed help to find the right vehicle to unlock that potential,” explained Middleton.
“Drummond Central helped us establish the business model, finding ways to connect generous hoteliers, holiday home owners and agents with a variety of charities. Then they brought our vision to life in our brand, online and in our marketing materials.”