Bose set to close over a hundred stores across the world

Josh Peachey's picture
by Josh Peachey

Audio manufacturer Bose has announced that it plans to close all of its stores across North America, Europe, Japan and Australia, meaning that hundreds of staff will lose their jobs. 

The reasoning for the decision is that many of its products, including headphones and speakers, are increasingly being bought through eCommerce channels.

The American company, based in Framingham, Massachusetts, will close 119 stores across the world in the next few months. Approximately 130 stores in Greater China and the UAE will remain open. 

In a statement, Bose said: "In 1993, Bose opened its first store in the United States to provide personal, private demonstrations for Wave music systems and Lifestyle home theatre systems. As smartphones changed the industry, the company’s focus turned to mobile, Bluetooth, and Wi-Fi solutions."

The manufacturer hasn't revealed exactly how many employees will be laid off.

Colette Burke, vice president of Global Sales, Bose Corporation, said: “Originally, our retail stores gave people a way to experience, test, and talk to us about multi-component, CD and DVD-based home entertainment systems.

“At the time, it was a radical idea, but we focused on what our customers needed, and where they needed it – and we’re doing the same thing now. It’s still difficult because the decision impacts some of our amazing store teams who make us proud every day."

The products will continue to be sold on the Bose website, Amazon, Apple stores and other third-party retailers.