Clear Channel opens up 250 OOH campaigns for local businesses in difficulty

Charlie Spargo's picture
by Charlie Spargo

Clear Channel has launched #BusinessAsUnusual, a campaign offering 250 OOH campaigns free of charge to local businesses supporting their communities.

Neighbourhood businesses will get the opportunity to broadcast their new opening hours, delivery services, takeaways and other imaginative ways that they’re continuing to operate.

Unlike previous initiatives like this, Clear Channel is providing design support to bring the campaigns to life. If needed, business owners just have to share an image and copy, with Clear Channel's team doing the rest.

The ads are set to be hosted on the AdShel Live network, which is made up of more than 2,300 digital screens. Each ad will play on all screens within a mile radius of the business in question. One of the first to take up Clear Channel's offer of support is Brentford's The Griffin pub, which is keeping its kitchen open and offering a takeaway meal service four days a week, including a Sunday roast.

Landlords Gerhard and Claire Peleschka said: “It’s been exceptionally tricky times for us over the past few weeks, but we’ve worked really hard to keep serving the local community which we’re proudly a part of. The support of Clear Channel is very welcome and we’re so glad that we can get the word out even further that we’re open for takeaway.”

Clear Channel’s Chief Marketing Officer, Martin Corke, added: “The efforts that local business owners have gone to keep their communities watered, fed, healthy, happy and safe are astounding and they deserve celebrating. I’m immensely proud that we can offer 250 free-of-charge campaigns to local businesses, especially at a time when they all need our custom more than ever.”