Bumble sponsors the world's first all-female Fortnite team
Dating and social networking app Bumble has signed an official sponsorship deal with Gen.G, and will sponsor an all-female eSports team called 'Team Bumble'.
Team Bumble are the first all-female team to play Fortnite competitively, and form part of the global eSports company Gen.G, which is based in LA, Seoul and Shanghai.
Bumble, whose focus is mainly on women users, works to make sure women can date, make friends and business connections in a way that suits them. More than 65 million people worldwide use the app.
As part of this deal, Bumble will also officially partner with Gen.G's head of new gaming initiatives, Kristen Valnicek, a gaming streamer and influencer known widely as KittyPlays.
Bumble has introduced a 'gaming' tag on its app to help female gamers find each other more easily online, after noticing that many people were using the friend-finding strand of its platform to find gaming partners.
Chelsea Maclin, Bumble’s VP of Marketing, told CNBC: “We... know that playing games with others helps people form more meaningful connections. Healthy, equitable relationships are at the core of Bumble’s DNA, and it’s important for us to partner with communities that help us fulfill this mission.”
As well as Bumble's dating tag, and the friend-finding tag 'BFF', Bumble also offers 'Bumble Bizz', which aims to help women network for business, find potential colleagues and contacts.
The eSports industry is predicted to generate at least $1 billion is revenue this year alone, and have a total audience of around 454 million by the end of 2019.