Former LADBible sales lead joins News UK-backed The Fifth

Charlie Spargo's picture
by Charlie Spargo

Full-service influencer marketing and talent agency The Fifth has announced the appointment of Sam Coleman - former Head of Group Sales at LADBible Group - as its Commercial Director.

The Fifth was created as part of media publisher News UK, and is supported by an exclusive partnership with independent intelligence platform CORQ. At The Fifth, Coleman will lead the day-to-day commercial strategy and sales operations, as well as client services, responsible for managing new business and revenue generation from brands and advertisers

At LADBible, he spearheaded the commercial department and succeeded in driving significant revenue growth at the digital publisher, growing its team and transforming the perception of the LADBible brand. Coleman brings 18 years of experience in the media industry to The Fifth, having worked in positions at The Guardian, ESPN and Disney.

In the past year, The Fifth has seen enough success to allow it to make 15 new hires. It works with global brands from across industries, and talent including boxer Anthony Joshua and feminist artist Florence Given.

Sam Coleman said: “I am incredibly excited to be joining The Fifth at such an important time for the company. Influencer marketing is still relatively nascent and The Fifth is in a great position to professionalise it, ultimately to build trust with clients through bold and effective work. Oliver Lewis has a real vision for the company - and a client roster that already includes Tag Heuer, Marc Jacobs, Lucozade and TikTok.” 

Oliver Lewis, Managing Director and Founder at The Fifth, whom Coleman will be reporting to, added: “We’re delighted Sam is joining the team. As a business, we’re growing rapidly, and Sam’s expertise and experience will allow us to continue to accelerate our services to brands and clients. The experience he brings is second to none and I look forward to working together at this exciting stage of the journey”.