FNATIC get Marcus Rashford involved with UNICEF esports campaign

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England footballer Marcus Rashford has been brought in to support FNATIC, a London E-sports business, who is teaming up with UNICEF to promote positivity in gaming and children’s rights.

The #GotYourBack campaign aims to tackle widespread problems in gaming and other communities, including racism, homophobia, sexism, hate speech and other forms of bullying.

Not averse to charity work, the Manchester United player will appear alongside FNATIC gamers and influencers to raise funds for various UNICEF initiatives, including the creation of child-friendly spaces.

These other aims of the partnership include offering essential health services such as vaccinations and counselling and help to protect children from exploitation and trafficking.

Rashford said: “I have experienced the effects of toxic online behaviours myself. I know what that feels like, so partnering with UNICEF and FNATIC to promote positivity in gaming was a no-brainer for me.

“It’s important our platforms are used positively to offer a voice to causes and, in this case, children, who sometimes struggle to be heard. I’m very happy to provide that.”