London and New York agency Billion Dollar Boy has become the first dedicated influencer marketing agency to be admitted to the Institute of Practitioners in Advertising (IPA).
Amid coronavirus chaos, Billion Dollar Boy has launched BDB TV, an "influencer-powered" production company designed to counter the lockdown-induced production problems.
The agency is calling on YouTubers who have lost work as a result of the health crisis to get in touch.
Full-service influencer marketing and talent agency The Fifth has announced the appointment of Sam Coleman - former Head of Group Sales at LADBible Group - as its Commercial Director.
England footballer Marcus Rashford has been brought in to support FNATIC, a London E-sports business, who is teaming up with UNICEF to promote positivity in gaming and children’s rights.
In collaboration with influencers including Sam Faiers, Oreo has released its first-ever fashion collection alongside creative agency ELVIS.