Ogilvy and The Mill help create Voxi ad shot in isolation
Vodafone's youth-focused network Voxi has created a new ad for social, TV and VOD created entirely remotely, facilitated by Ogilvy UK and The Mill.
Titled 'I am endless (even in isolation)', the ad features a Voxi user doing all the things he wants to do, even from home, using the network - including being the DJ at a party, going on a date, and hosting a quiz night.
The film aims to highlight the phone’s “endless abilities with endless data”. Ogilvy created the ad entirely using the 4K front and rear cameras on the Samsung Galaxy S20, as well as its internal microphone.
It was directed by Jocelyn Anquetil through The Mill, who worked on casting and set design, with the agency creatives and on-screen talent using Zoom to communicate and collaborate. The virtual creative team used a live call to set up, shoot and review takes.
The campaign launched on digital and social platforms last week and was broadcast on TVs during the first Britain's Got Talent of 2020 on Saturday evening on ITV. It will also run on video on-demand platforms.
Jocelyn Anquetil said: “Whilst there were certain creative challenges we faced on this project, using platforms such as WhatsApp and Microsoft Teams and Zoom to communicate came very naturally to me and the team.
“I worked closely with our lead actor, using real social media references to achieve the performance I was after, as well as watching and feeding back on the takes in real time.”
Max Taylor, Consumer Director at Vodafone UK, said: “Voxi’s latest campaign brings to life just how much our customers rely on our products and services to stay in touch with loved ones or do the things they enjoy most.
“Technology really does have the power to unify us and I hope our story of a totally isolated team delivering a first-class ad from their home offices and kitchen tables inspires everyone.”