TikTok launches support for Anti-Bullying Week

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TikTok has announced its support for Anti-Bullying Week, the event intended to support young people who have experienced bullying.

The short-form video streaming platform is launching a hashtag challenge, encouraging creators to "openly tell everyone that bullying (online or offline) is not OK.

The campaign is part of the broader TikTok For Good programme, which is aimed at young people who want to take positive action in the world around them.

Creators are encouraged to use the #ChangeStartsWithUs hashtag, which borrows from this year's Anti-Bullying Week theme.

Commenting on the campaign, Elizabeth Kanter, director of global public policy at TikTok, said: “This is the second time in a row we are proudly supporting Anti-Bullying Week to support and drive awareness of bullying.

"Through this joint initiative, we will be highlighting how empowering users to take control of their online lives can make a big change in fighting bullying, while continuing to support our diverse and positive community.” 

Martha Evans, director of the Anti-Bullying Alliance, added: “Change starts with all of us this Anti-Bullying Week. Our work with young people has shown there is more we can all do to address bullying both online and face to face. Of course, that means change on a national scale – for example, improving support online or conducting research – but it’s also about the everyday actions that each of us can take to help someone who is suffering because of bullying. That’s the idea behind ‘Change Starts With Us’, and we’re encouraging everyone to get involved.”