Spotify plays create big profits for John Lewis Christmas ad songs

Mark Johnson's picture

The John Lewis Christmas ad has become a fixture of the festive season, with loveable dragon Excitable Edgar winning our hearts this year.

But what about the music in these mini films? Well a new Pay Per Play report by internet comparison site Broadband Deals has revealed the most streamed John Lewis ad Christmas songs on Spotify and how much money the artists make just by featuring in the ads.

According to the interactive report artists get paid £0.0034 for every stream on Spotify. 

Lily Allen

It also revealed that Lily Allen’s "Somewhere only we know" was the most streamed John Lewis Christmas ad song with 189.6 million plays to date - generating the artist £647,311.68 through Spotify alone. 

Her single featured in the 2013 Christmas ad, which cost the brand £6 million to make, according to the BBC. 

It noted that Lily Allen revealed she was paid just £8,000 for her collaboration, meaning she made more money through Spotify plays as a result of featuring and promoting the single.

 

Pay Per Play rankings: Broadband Deals' interactive report

Ellie Goulding 

Ellie Goulding's "Your Song" is the 2nd most-streamed John Lewis Christmas generating the artist just under half a million pounds. 

Broadband Deals added that the 2018 John Lewis ad song by Elton John was not included as it wasn’t created specifically for the advert.

Dan Smith 2019 Christmas ad

The 2019 John Lewis Christmas ad has landed with Bastille's Dan Smith featuring as the key song with 'can't fight this feeling'. 

The song has just launched on Spotify and is now racking up plays, according to Broadband Deals.

Mariah Carey most streamed Christmas song

Mariah Carey’s All I Want For Christmas is the most streamed Christmas song on Spotify - earning her £1.7million alone, BD said.

Mariah's 'All I Want For Christmas' is most played festive song

The Pay Per Play report ranks not only John Lewis ad music, but popular Christmas songs, Disney songs, and the world’s 100 most-streamed too. The report's interactive functions allows users to explore the research using the filter option on the table.

Ed Sheeran tops the list with the most ever streamed song worldwide "Shape of You" with 2.3 billion streams, earning the singer £7.8 million alone just through Spotify. 

Spotify offers more money per play than Napster, Amazon and Youtube, BD said.

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