Spotify introduces personalised podcast recommendations
Spotify is deepening its commitment to podcasts with the launch of a daily playlist of podcasts.
The Your Daily Podcast playlist will contain recommended episodes for each user, based on their listening history.
The feature runs along the same lines as the platform's highly popular Discover Weekly playlist for music.
The Verge reports that the playlist mingles episodes from podcasts users already follow with new suggestions from Spotify. Recommendations are based primarily on the podcasts that users already listen to, and the ones that they follow.
Spotify has said that it will not be giving preferential treatment to its own podcast properties, or to podcasts from any other individual networks.
The Your Daily Podcast playlist is being rolled out now in the UK, US, Germany, Sweden, Mexico, Brazil, Canada, Australia, and New Zealand.