Viagogo site visitors plummet following Google ad ban

Josh Hall's picture

Ticketing website Viagogo has seen the number of visitors to its site collapse following a ban on the company's ads on Google.

Google refused to accept paid ads from the company from July after it found that Viagogo was breaking its rules.

As The Guardian reports, the Viagogo UK site was attracting around 4.5 million visitors per month before the ban.

But, according to figures from SimilarWeb, that number fell to 2.5 million in July, when the ban came into force, and then even further to just 820,000 in August.

Viagogo said it was in negotiations with Google and is hoping to be allowed to return to the Adwords platform.

In a statement to the Guardian the company said: “Google is a key part of any company’s advertising mix and the suspension has certainly seen a decline in traffic from this source. However, as a global business we employ multiple marketing methods, to ensure we can reach the widest global audience effectively.

“This has allowed us to manage any impact of the suspension on the overall business, whilst we are working with Google to resolve their concerns and be reinstated. Viagogo has long enjoyed a close working relationship with Google and we are in discussions presently to resolve the suspension.”

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