UK digital ad spend rises, bucking gloomy trends

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UK spending on digital advertising rose by 13 per cent during the first half of 2019.

This is according to new figures from the Internet Advertising Bureau (IAB), which suggest that total spend reached £7.3 billion during the period.

Of this, £3.7 billion was spent on paid search, with video and non-video display accounting for £2.8 billion.

Video display saw the biggest bump during the period, rising by 27 per cent to £1.32 billion. Non-video increased by 8 per cent compared with the previous year, to £1.45 billion.

Commenting on the figures, IAB chief digital officer Tim Elkington said: “It’s clear from the results that advertisers are increasingly harnessing the immersive storytelling opportunities of digital video to engage people – a trend we see continued from our 2018 adspend study released earlier in the year."

Elsewhere, new figures from eMarketer suggest that Amazon's share of digital ad spend is set to increase by 30 per cent.

The consultancy expects the company's search revenue to reach $7.09 billion by the end of 2019.

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