Readly launches instant ‘Articles’ on its platform

Mark Johnson's picture
by Mark Johnson

Readly, the digital magazine subscription platform, is launching a new service dedicated to bringing curated articles from publishers directly to its readers. 

‘Readly Articles’ will provide readers with an alternative way to read content in the form of an individual, stand alone digital magazine feature. 

TIME, Hearst, Future and Perry Publishing are some of the publishers offering their articles to Readly subscribers.

Readly, which is a Swedish company and has its UK HQ in London, said it will curate, extract and add a digital-first reading experience to featured articles. 

Compelling stories, in-depth reports and interviews will be presented in a carousel at the top of the users screen based on curation from the app's editorial team, highlighting to the reader articles of interest based on their profile and previous magazine reads. 

UK roll out first

The UK will be the first market to roll out Readly Articles with Readly’s other markets following over the coming year. 

“Although the average user session on Readly is 21 minutes, many of our readers consume magazine content in shorter sessions, on the go”, Ranj Begley, Readly UK MD and Chief Content Officer said. 

“This exciting new feature is an article feed developed for those moments, making it easier for readers to discover, explore and enjoy content the second they open the app. 

“For publishers, Articles sparks interest in their title through content that matters to the individual reader. 

“The original magazine is just a click away encouraging the subscriber to go on to read the whole issue.”

Next gen analytics

Readly Articles will become another source of data with next generation analytics, the company said. 

It is currently developing an analytics tool powered by 22bn data points for publishers to gain reader insights and benchmarks for content as well as advertising. 

The data provides learnings about readership behaviour, demographics and read times. 

Nima Boustanian, Chief Product Officer at Readly said: “Readly focuses on long tail content monetisation and will push the right article at the right time to the right user. 

“Some articles that are considered ageless, such as documentary articles can be displayed in the feed time and time again. 

“That could potentially mean a better long tail effect for print articles that are digitised resulting in increasing revenues. 

“This is just the start of a new chapter as we constantly seek to innovate; personalised content, audio and video function are all possibilities for the future.“

Readly Articles is available for Readly subscribers on mobile from today. The service will roll out on tablet over the coming months. 

The firm added that Readly Articles due to be published include:

  • Esquire - Talk Talk, an aural history of the podcast 
  • TIME - The grey wave set to hit China 
  • Business Traveller - Plugged in for electric vehicles

The firm said that it continues to make quality content more accessible than ever before, so that more people can enjoy the magic of magazines. 

Since the Company was founded in 2012, Readly has pioneered the market for digital magazine subscriptions by providing its users with unlimited access to local and international high-quality content from well-renowned publishers both in the UK and globally. 

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