Netflix to launch age rating symbols

Josh Hall's picture

Netflix is set to become the first streaming platform to introduce an age rating system.

The company will launch symbols, designed in partnership with the British Board of Film Classification (BBFC).

It is intended that the symbols will be consistent with those used on cinema and film marketing materials.

The launch will make Netflix the first streaming product to incorporate BBFC ratings on its content.

Previously Netflix had displayed only 'mature' warnings, rather than the standard BBFC categories.

Commenting on the project, BBFC chief executive David Austin said: "As the landscape of viewing content changes, so do we. We're proud to be launching digital symbols for a digital audience, to help them choose content well."

The new ratings will launch on 31 October.

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