London short-form video startup Discover.film launches app
London-based short-form video startup Discover.film has launched a dedicated app alongside its existing Web and TV platforms.
The company, which calls itself the ’Netflix for short films’, said it has already amassed more than two million views on planes, trains, hotels and across social platforms.
Discover.film’s content can be watched on TV, web, and, from today, downloaded on the go via the mobile app, which it said would be “perfect for commuting and being entertained in bite-sized chunks.”
The company also said it has recently secured partnership deals which are expected to accelerate its global audience growth.
These include Qatar Airways, KLM, Etihad Airways, British Airways, National Express, Cathay Pacific, American Airlines, Air Canada, Virgin Trains and Eurostar who all show short films to their passengers.
Most recently it has signed a distribution deal with South African telco Vodacom to provide movies to its audience of more than 50 million handset holders.
Discover.film said discussions are continuing with some of the world’s largest mobile phone companies to offer their customers the same service.
Discover's film fest
In addition to its newly launched platform, Discover.film runs one of the biggest film festivals in the world.
Now in its third year, its red carpet events bring together critically acclaimed filmmakers along with celebrities, producers, media professionals and corporations.
“We represent the best short films from around the world and are extremely well positioned to capitalise on the explosive growth for on-demand quality short form entertainment”, said Sarah Jane Thomson; co-founder of Discover.film.
“We are committed to investing significantly in programming, marketing and the global roll-out of our app, Discover.film, to ensure that short form entertainment is enjoyed all over the world and by millions.”
Angela Bryant, Inflight Entertainment Manager at Etihad Airways, said: “From someone who watches a lot of content, I can tell you that the short films from Discover.film are such a refreshing change and a brilliant watch”.