Instagram forcing users to sign in to view public accounts

Josh Hall's picture
by Josh Hall

In a major change to its interface, Instagram is now forcing users to sign in in order to see public profiles.

The social network now requires everyone who wants to browse the platform to have an account, regardless of the privacy settings of the profiles they're trying to view.

Users will be prompted to sign in after viewing a small handful of posts or accounts. There is no way to circumvent the sign-in popup.

As Adweek report, a company spokesperson said: “This is to help people see photos on Instagram and then understand how to get the best Instagram experience by being part of the community, connecting and interacting with the people and things they love.”

It's not yet clear whether the sign-in requirement will also apply to business or advertiser accounts.

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