Audioboom launches new shows, names UK Head of Sales

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by Mark Johnson

London-based global podcast platform Audioboom launched two new shows at the Interactive Advertising Bureau's first Podcast Upfronts event, which took place on 3 October.

The Podcast Upfronts is the newest addition to the IAB's Digital Upfronts week, which brings together major brands within the podcasting industry to inform, inspire, and educate the advertising community.

Audioboom's Senior Vice President of Global Sales & Development, Thomas Mancusi and UK Head of Content, Mike Newman represented Audioboom at Shoreditch Town Hall, where the new shows were announced.

Exciting new UK talent  

Audioboom's new talent-driven programming includes Sue Perkins: An Hour or so with… which will make its debut as part of the Audioboom Originals Network on 10 October 2019. 

This show sees Sue Perkins inviting special guests for an intimate chat about their lives and passions as they strip away formalities and indulge in some good old-fashioned conversation.

Launching on 31 October 2019 is The Greatest Game with Jamie Carragher. The Liverpool FC legend interviews some of the biggest stars from the sport, alongside a collection of famous non-footballing personalities about their lives, asking each interviewee about the greatest game they ever played or witnessed.

New Head of Sales

As the company continues to grow within the UK market, it also announces the promotion of Shaun Wilson to the role of UK Head of Sales. 

Wilson will focus on facilitating opportunities for major brands to connect with audiences through host endorsed advertising from the UK's strongest podcasting talent. 

 "We're so excited to be working on these new shows with both Sue and Jamie - each show is packed full of engaging entertainment and I can't wait for people to hear them” said UK Head of Content, Mike Newman. 

“We are delighted to have attracted such high-calibre talent."

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