Apple News+ launches in UK

Josh Hall's picture

Apple's subscription news service has launched in the UK.

Apple News+ offers access to hundreds of magazines and newspapers for a flat monthly fee.

It is intended as an alternative for readers who already have multiple subscriptions to different publications.

The service has already signed up many major titles, including The Times, Cosmopolitan, Elle, The Wall Street Journal, and National Geographic.

The Times is a key launch partner for the service. Rebekah Brooks, chief executive of the paper's owner News UK, said: “Apple recognises the value of our world-class journalism.

“We believe this agreement benefits both sides, bringing new revenues to News UK as well as an opportunity to reach a wider audience. The Apple News+ subscription service is the next step as we evolve our digital strategy.”

News+ is not the first subscription news service on the market, with a number of smaller competitors already established.

LeKiosk, founded in 2006, offers access to 1,600 publications and currently employs 80 people.

Commenting on the Apple News+ launch, LeKiosk's CEO Ari Assuied said: "The arrival of Apple News+ is great news as not only does it validate our business model but is also likely to expand the market.

"Past experience shows that when a big player enters a market, the market expands for all players, as the service offered benefits from increased visibility. Consumers will go and find the information streaming service that not only provides the content of most interest to them but also delivers the best user experience.

"As pioneers in this area and passionate about the media, we have had 13 years to invest heavily in our platform with the aim to deliver the best reading experience and reconnect people to the content they value most. We have built relationships with many publishers, not just the biggest, but also the smaller, local ones."

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