Facebook fighting deepfakes with its own deepfakes

Josh Hall's picture

Facebook is taking the fight to the creators of so-called 'deepfake' videos by creating its own.

The company has teamed up with Microsoft to launch the Deepfake Detection Challenge, which aims to build technology to equip the platform to detect videos that are in fact algorithmically generated.

In order to detect the videos, Facebook and Microsoft are planning to use paid actors to sit as models for their own deepfakes.

There has been widespread concern over the spread of deepfakes and their potential impact on public information and trust.

The videos have become increasingly convincing, to the point at which many are now indistinguishable from the real thing.

Mike Schroepfer, Facebook's CTO, said: "The goal of the challenge is to produce technology that everyone can use to better detect when AI has been used to alter a video in order to mislead the viewer."

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