Adobe launches new tool for visualising customer journeys

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Adobe has added new functionality to its Analytics product, enabling users to visualise customer journey data.

The tool allows for online, offline, and third-party data to be collected in 'layers' that can be stacked and manipulated in a similar way to image layers in Photoshop.

The company says this technique will encourage better insight into data, giving marketers a new tool to produce more effective customer journeys.

Speaking to Adweek, an Adobe spokesperson said: “The development team took their cues from Photoshop through a layer and edit approach, where data sets can be layered, curated and stacked on each other to form new perspectives.

“In industries such as retail, brands can begin to see how physical stores and ecommerce interact. As one example, a brand could uncover the types of digital experiences that are most likely to drive foot traffic and purchase in offline stores.”

The tool is available now in Analytics.

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