Marketing Town launches new brand identity as it marks five years in business

Mark Johnson's picture
by Mark Johnson

Marketing Town, the award-winning lead generation and affiliate platform, has launched its new brand identity. 

Formally Tech Essence, the launch of the new name, brand, and website comes as the firm celebrates its fifth year of trading.

The company has borrowed from the iconic London Underground station bar-and-circle roundel - one of the UK's most instantly recognised symbols - as the base for its new logo.

Marketing Town's name is placed across a solid black bar, which itself sits across a soft swirl aqua and purple circle.

Since its launch in 2014, Marketing Town said it has seen exceptional growth with strong performance figures up 220% YoY with very little outside investment. 

The last five years has also seen the company ranked in the Startups 100 Index in 2017, and its CEO and Founder, Ken Leren, listed in the Top 50 Industry Players list for two consecutive years. 

In May 2018 the 10 highly skilled and talented team were joined by Mary Keane-Dawson as chairperson.  

Marketing Town has developed a strategic relationship with key partners to deliver its solutions, including Webgains one of the biggest networks in the UK, and has retained many of its original clients including The Telegraph, Dennis Publishing and other recognised brands. 

The company said it has also been built from scratch with regulatory and technical restrictions in mind, operating within the rigid GDPR and ITP environments, which has seen the company awarded the ISO 27001 certification.  

“The company has gone from strength to strength”, said CEO, Leren. 

“In the last two years especially, revenue has gone up, we are working with more amazing brands, and have formed some fantastic partnerships. 

“This is indicative of the amazing team who work hard to make an impact for our clients and help grow the business.  

“I’m looking forward to seeing what the next five years has in store as we continue to provide powerful performance-based marketing practices to enable marketers to better understand their digital marketing spend, act faster, and work more effectively.”  

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