ITV loses two top executives as streaming strategy stumbles

Josh Hall's picture
by Josh Hall

ITV's streaming strategy has suffered a blow as two of its key executives have left the company.

The Sunday Telegraph reports that Julian Ashworth, the broadcaster's director of strategy and direct-to-consumer, and Karine Serfaty, its chief data officer, have both stepped down.

Serfaty was a key player in ITV's tech modernisation drive, and was reportedly overseeing an overhaul of the broadcaster's online targeted advertising and personalisation offerings.

The exits come at a crucial time for ITV, as it looks to carve out space in the increasingly crowded streaming market.

It is investing heavily in Britbox, the 'Netflix killer' currently being developed with the BBC and BT.

It is thought that Britbox will focus primarily on catalogue content, rather than new commissions. It is expected to launch later this year.

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