Fake reviews undermining confidence in Facebook says Which?

Josh Hall's picture
by Josh Hall

Consumer organisation Which? Is calling on Facebook to act on a flood of fake reviews that it says is undermining confidence in the platform.

The organisation says it has evidence that there is a concerted operation to produce fake reviews, being run by hundreds of groups of writers.

These writers are flooding the platform with five star write-ups for products and services, some of Which? Says may be unsafe.

In its research, the organisation found more than 3,500 fake posts created in just one day.

Commenting on the research, Which? head of products and services Natalie Hitchins said: “Our latest findings demonstrate that Facebook has systematically failed to take action while its platform continues to be plagued with fake review groups generating thousands of posts a day.

“It is deeply concerning that the company continues to leave customers exposed to poor quality or unsafe products boosted by misleading and disingenuous reviews. Facebook must immediately take steps to not only address the groups that are reported to it but proactively identify and shut down other groups.”

See all the winners from the Prolific London Awards

The inaugural event championed creative brilliance from across the capital