Grey London helps Pringles "enter the game"

Charlie Spargo's picture

Turning their eye to the gaming market, Pringles has launched a new campaign to target it in the UK, devised by Grey London.

'Pringles has entered the game' is currently already running on the continent in France and Germany, and launched this week in Britain. The campaign sees Xbox champions leave the screen and enter the real world in a fantasy style starring Pringles.

It aims to position the savoury snack brand as the go-to food for gaming. Grey has previously created engaging campaigns for Pringles including ‘Let’s Celebrate’, the Rice Fusions launch, and ‘Stacking’.

‘Pringles has entered the game’ will be visible on social and video channels including Facebook, Instagram, VOD and YouTube. With the tagline 'Pop, Play, Eat', it features a series of films providing a sideways look at the world through the eyes of a gamer.

This month, Grey created a Nokia smartphone advert for HMD Global that tied in with the 25th James Bond Film.

PRINGLES Grey London