Forever Beta launches campaign featuring WFH mistakes for Kaspersky

Charlie Spargo's picture
by Charlie Spargo

Creative agency Forever Beta has collated all the possible 'WFH Fails' people have experienced using video conferencing software for a visual campaign on behalf of cybersecurity provider Kaspersky.

Beta Alliance and Forever Beta's in-house teams have created a quick turnaround video ad for Kaspersky that features the cringeworthy moments when we make mistakes on video calls - from not being dressed up from the waist down to being interrupted by invasive pets.

The ad highlights the importance of continued cybersecurity while working during lockdown, showing that there are many potential pitfalls of working from home, but keeping data safe doesn't have to be one of them.

It pulls together progressively more embarrassing moments that people have shared on social media since the introduction of the lockdown, and runs across online and social for the next month.

The spot ends with the slogan: “Working from home can be chaotic, we can’t make you fail-proof but we can keep your data safe.”