Artisan Drinks Co and Ocean Outdoor launch mixer campaign

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by Charlie Spargo

The Artisan Drinks Company and DOOH media owner Ocean Outdoor have come together in a long-term collaboration for the international roll-out of the drinks brand's craft mixers.

Their first campaign features the seven different Artisan premium mixer drinks in a colourful rainbow layout with uplifting messages, and will be visible at 73 nationwide locations. This forms part of a wider digital media partnership titled 'Art of Outdoor'.

The multi-million pound agreement between Ocean and Artisan Drinks Co. will create widespread awareness for the diverse drinks range throughout the UK.

The current rainbow campaign includes nine different messages includine 'Apart but together', along with an animation campaign which again features the brand’s signature artwork, created by Artisan Co-founder and artist Alan Walsh. The messages have been tailored to fit in with the current lockdown situation for the country, conveying positive and encouraging statements about unity and optimism.

The new campaign is also aimed at raising awareness and encouraging people to buy Artisan Drinks online and create their own cocktail recipes.

Ocean Outdoor UK Joint Managing Director, Phil Hall, said: “Ocean is a keen supporter of UK based entrepreneurial businesses, working as an active partner to fully leveraging the impact and creative capability of our screens to build brand fame. Partnering with The Artisan Drinks Co is the obvious match for Ocean and our Art of Outdoor proposition.  

"We’re delighted that Artisan have developed their first campaign to reflect the positive spirit which is flowing through communities at this very difficult time.”

Steve Cooper, Co-founder of The Artisan Drinks Company, said: “Both our team and the team from Ocean Outdoors has worked very quickly to turn this “Rainbow” campaign round, to fit in with the national sentiment of brightening up the towns and cities across the UK.  This is obviously a very challenging time for us all, but if there is any positive it is the bringing together of communities and the creativity which often comes out of adversity.

“One of our founders Mikey Enright is a very talented mixologist, earlier this year he won the title of global Gin Bar of the Year for his Barber Shop venue in Sydney. We hope this campaign might help to inspire others to create their own cocktails and use the time we all have to learn new skills."