KFC responds to Coronavirus concerns by stopping "finger-licking" advertising

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by Charlie Spargo

Amid quarantining and self-isolation and with pressing questions surrounding the spread of infectious diseases, KFC has made the decision to pause its recently-launched campaign featuring diners having a finger licking moment.

Concerns were raised with the Advertising Standards Association (ASA) regarding hygiene and transmission, according to The Drum, who reported that there were more than 160 complaints to the ASA about the ad campaign.

It was described by some as "irresponsible" to be running around the time of the pandemic, during which people have been strongly encouraged to avoid touching their faces. 

A KFC spokesperson told The Drum: “It doesn’t feel like the right time to be airing this campaign, so we’ve decided to pause it for now - but we’re really proud of it and look forward to bringing it back at a later date."

Coronavirus concerns and yet more positive cases among high-profile figures have continued to plague the advertising and marketing world.

The Mother London-created campaign also featured a series of OOH ads and supporting content, which was set to run over the course of the next few months in the UK.