Halifax Howard returns to banking ads having been poached by RBS
Former Halifax mascot Howard Brown, who appeared on TV screens between 2000 and 2008, has been signed up by the Royal Bank of Scotland to promote the bank's cash incentive to switch banks.
Brown, a real former employee of Halifax's, who started as a customer service representative before being spotted and used in a series of memorable ads singing bank-themed parodies to popular songs, promoted the £175 switcher offer, posing for selfies at RBS branches in Edinburgh and Glasgow, before opening his own account.
In 2008, Howard stopped appearing in Halifax's adverts when he moved to its PR department. In 2011, he moved on from his long-time employer, and rarely appeared in other marketing campaigns following this, except for a cameo in a 2017 Hotels.com advert.
Bruno Genovese, Head of Current Accounts at RBS, said: “Switching bank accounts couldn’t be easier and we hope our highest ever guaranteed switcher offer will give an added incentive for those who have been thinking about switching banks - it clearly has for Howard.”
This year, Brown appeared on Channel 4 series First Dates, in which people look for love by sitting down for a blind date in a stylish London restaurant.