O2's 'Wear The Rose' campaign returns to drive support for English rugby

Charlie Spargo's picture
by Charlie Spargo

Following the first weeked of the Six Nations rugby tournament, O2 has released the latest version of its 'Wear The Rose' campaign, driving support for both men's and women's rugby teams.

Three top-flight players from each of the teams appear in the campaign - with Owen Farrell, Maro Itoje, Kyle Sinckler, Lydia Thompson, Sarah Bern and Zoe Harrison represented. 

O2 is once again lead partner for England Rugby, and has organised a range of activities and activations to get people involved in rugby and excited about the European tournament, which started this weekend and runs over the course of the next six weeks.

Gareth Griffiths, Head of Sponsorship at O2, said: “We’ve been side by side with England Rugby for 25 years and we’re proud to continue our unwavering support and love for the game with more experiences than ever in Priority for O2 customers.

"With our new campaign we hope to excite fans, whether they’re new to the sport or a lifelong supporter, to get together and Wear the Rose.”