Non-alcoholic spirit brand Seedlip stirs up Dry January with inaugural campaign

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by Charlie Spargo

Seedlip's first-ever campaign, fulfilled by And Rising, has been launched to coincide with Dry January, the month when many forgo the bottle.

The Drink to the Future campaign is And Rising's first work for the brand since winning its account two years ago. It shows the bottle of Seedlip - the distilled non-alcoholic spirit option - accompanied by its natural ingredients and infusions.

Seedlip has become a popular choice for non-drinkers and those choosing to cut down on their alcohol consumption. Designed to be enjoyed like a fully alcoholic spirit, it is mixed into drinks and cocktails. This Dry January, as part of Drink to the Future, a number of London bars will be offering a complimentary Seedlip cocktail.

The full campaign launches officially on January 13th, handled by media agency Goodstuff Communications. It will feature creative across rail, underground and buses in both London and Manchester.

Emma Wykes, COO at Seedlip, said: "Since the launch of Seedlip four years ago, non-alcoholic drinks brands have continued to flourish as they become progressively prevalent in consumers’ consciousness.

"We know people are looking for greater range when it comes to non-alcoholic choices and we hope that with this creative we will inspire both new and existing Seedlip consumers."

Rob Ward, Strategy Partner at And Rising, said: "Seedlip is spearheading a drinking revolution. Our task was to entice more people to join this revolution and help show the credible options Seedlip provides for someone who doesn’t want to drink alcohol."

Seedlip founder Ben Branson said: "We are still just scratching the surface of non-alcoholic spirits' potential and this advertising campaign will take us another step closer to our aim of making sophisticated non-alcoholic options as relevant as their alcoholic counterparts."